Privacy Policy
Last Updated: November 19, 2025 · Effective Date: November 19, 2025
Introduction
Welcome to rwaj ("we," "our," or "us"). rwaj is a live shopping and auction application ("rwaj app") operated by rwaj Inc. We are committed to protecting your privacy and ensuring the security of your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use the rwaj app, including our website, mobile application, and social media integrations (collectively, the "Platform").
By accessing or using the rwaj app, you agree to the terms of this Privacy Policy. If you do not agree, please do not access or use the Platform.
Information We Collect
2.1 Information You Provide to Us
The rwaj app collects the following information you provide directly:
- Register an Account: Name, email address, username, password, phone number, date of birth, and profile information
- Make a Purchase: Billing address, shipping address, payment information (processed securely through third-party payment processors)
- Sell Items: Business information, bank account details for payments, tax identification information
- Communicate with Us: Messages, feedback, customer support inquiries, and correspondence
- Participate in Live Streams: Comments, reactions, bids, and interactions during live shopping events on rwaj
- Complete Your Profile: Profile pictures, bio, preferences, and interests
2.2 Information Collected Automatically
- Device Information: IP address, browser type, operating system, device identifiers, mobile network information
- Usage Information: Pages viewed, time spent, links clicked, search queries, viewing history
- Location Information: General geographic location based on IP address or precise location if you grant permission
- Cookies and Similar Technologies: We use cookies, web beacons, and similar tracking technologies
2.3 Information from Third-Party Sources
- Social Media Platforms: Profile information, email address, friends list, and other data you authorize — including data from TikTok when you connect your TikTok account to the rwaj app
- Payment Processors: Transaction information and payment verification data
- Analytics Providers: Aggregated usage statistics and demographic information
- Marketing Partners: Information about your interactions with our advertisements
2.4 Information from Live Shopping Events
- Video and audio recordings of live streams (if you are a seller/host on rwaj)
- Chat messages, comments, and reactions
- Bidding activity and purchase history
- Viewer engagement metrics (views, watch time, interactions)
How We Use Your Information
| Purpose | Description |
|---|---|
| Provide Services | Process transactions, facilitate live shopping events on the rwaj app, manage your account, and deliver purchased items |
| Improve Platform | Analyze usage patterns, conduct research, develop new features, and enhance user experience |
| Personalization | Recommend products, customize content, and provide personalized shopping experiences |
| Communication | Send notifications, updates, promotional materials, and respond to inquiries |
| Security | Detect fraud, prevent abuse, protect against security threats, and enforce our terms |
| Legal Compliance | Comply with legal obligations, respond to legal requests, and protect our rights |
| Marketing | Send promotional emails, display targeted advertisements, and conduct marketing campaigns |
| Analytics | Track performance metrics, measure advertising effectiveness, and understand user behavior |
How We Share Your Information
4.1 Service Providers
- Payment processors (Stripe, PayPal, etc.)
- Shipping and logistics partners
- Cloud storage and hosting providers
- Customer support platforms
- Analytics and marketing services
- Email and communication services
4.2 Social Media Platforms
When you connect your rwaj app account with social media platforms or share content, we may share information to provide integrated features such as posting live streams to TikTok, sharing product listings, enabling social login, and displaying social media content.
4.3 Business Transfers
If rwaj Inc. is involved in a merger, acquisition, sale of assets, or bankruptcy, your information may be transferred as part of that transaction.
4.4 Legal Requirements
We may disclose your information if required by law, court order, or government request, or to protect our rights, property, or safety.
4.5 With Your Consent
We may share your information with third parties when you explicitly consent to such sharing.
4.6 Public Information
- Your username, profile picture, and bio on the rwaj app
- Public comments and reactions on live streams
- Product reviews and ratings
- Seller profiles and listings
Social Media Integration
5.1 TikTok
- The rwaj app integrates with TikTok to allow users to cross-post live shopping streams to TikTok Live
- We may access your TikTok profile information and video content (with your permission)
- TikTok data accessed through this integration is used solely to enable live stream sharing and is not sold to third parties
- TikTok's Privacy Policy governs information shared through the TikTok platform
- You can disconnect your TikTok account at any time through your rwaj app account settings
5.2 Facebook and Instagram
- We may access your basic profile information, email address, and friends list (with your permission)
- We may post content to your timeline or stories (with your authorization)
- We use Facebook's Business Tools to analyze user behavior and deliver targeted advertising
- Facebook's Data Policy applies to information shared through their platform
5.3 Other Social Platforms
We may integrate with Twitter/X, Pinterest, LinkedIn, and others with similar data sharing practices. Each platform's privacy policy governs their collection and use of your information.
Cookies and Tracking Technologies
The rwaj app uses cookies and similar tracking technologies to collect information about your browsing activities. These help us remember your preferences, authenticate your account, analyze platform usage, deliver personalized content, and measure marketing effectiveness.
Types of Cookies We Use
- Essential Cookies: Required for the rwaj app to function properly
- Functional Cookies: Remember your preferences and enhance functionality
- Analytics Cookies: Help us understand how users interact with our Platform
- Advertising Cookies: Deliver relevant advertisements based on your interests
You can control cookies through your browser settings. However, disabling cookies may limit certain features of the rwaj app.
Data Retention
- Account Information: Retained while your rwaj account is active and for a reasonable period after closure
- Transaction Records: Retained for at least 7 years for tax and accounting purposes
- Communication Records: Retained for 3–5 years for customer service and legal purposes
- Marketing Data: Retained until you opt out or for 2 years of inactivity
- Live Stream Recordings: Retained for 90 days unless you choose to delete them earlier
After the retention period expires, rwaj will securely delete or anonymize your personal information.
Your Privacy Rights
8.1 Access and Portability
You have the right to request a copy of the personal information the rwaj app holds about you in a structured, commonly used, and machine-readable format.
8.2 Correction
You have the right to request correction of inaccurate or incomplete personal information.
8.3 Deletion
You have the right to request deletion of your personal information, subject to certain exceptions.
8.4 Objection and Restriction
You have the right to object to or request restriction of certain processing activities, including direct marketing.
8.5 Withdraw Consent
Where we rely on your consent, you have the right to withdraw it at any time.
8.6 Opt-Out of Marketing
You can opt out of promotional emails from rwaj by clicking "unsubscribe" in any marketing email or by adjusting your account settings.
8.7 Do Not Sell (California Residents)
We do not sell your personal information. California residents have additional rights under the CCPA, including the right to know what information is collected and to request deletion.
Data Security
rwaj Inc. implements the following security measures to protect your data:
- Encryption of data in transit and at rest using SSL/TLS protocols
- Regular security audits and vulnerability assessments
- Access controls and authentication mechanisms
- Employee training on data protection and security practices
- Secure payment processing through PCI-DSS compliant processors
- Regular backups and disaster recovery procedures
No method of transmission over the internet is 100% secure. While rwaj strives to protect your information, we cannot guarantee absolute security.
International Data Transfers
Your information may be transferred to and processed in countries other than your country of residence. rwaj ensures appropriate safeguards are in place, including standard contractual clauses, adequacy decisions, binding corporate rules, and your explicit consent for specific transfers.
Children's Privacy
The rwaj app is not intended for children under the age of 13. We do not knowingly collect personal information from children under 13. If you are a parent or guardian and believe your child has provided rwaj with personal information, please contact us immediately. Users between 13 and 18 must have parental or guardian consent.
Third-Party Links and Services
The rwaj app may contain links to third-party websites or services not operated by us. This Privacy Policy does not apply to third-party services. We encourage you to review their privacy policies before providing any information.
Third-Party Services We Use
- Payment Processors: Stripe, PayPal
- Analytics: Google Analytics, Mixpanel
- Social Media: TikTok, Facebook, Instagram, Twitter/X
- Customer Support: Zendesk, Intercom
California Privacy Rights (CCPA)
- Right to Know: Request information about categories and specific pieces of personal information collected by the rwaj app in the past 12 months
- Right to Delete: Request deletion of your personal information, subject to certain exceptions
- Right to Opt-Out: We do not sell personal information as defined by the CCPA
- Right to Non-Discrimination: We will not discriminate against you for exercising your CCPA rights
- Authorized Agent: You may designate an authorized agent to make requests on your behalf
European Privacy Rights (GDPR)
Legal Basis for Processing
- Contract Performance: To provide the rwaj app services and fulfill contractual obligations
- Legitimate Interests: To improve our Platform, prevent fraud, and conduct marketing
- Consent: Where you have given explicit consent for specific processing activities
- Legal Obligations: To comply with applicable laws and regulations
Data Protection Officer
You may contact our Data Protection Officer at: dpo@rwaj.co
You also have the right to lodge a complaint with your local data protection supervisory authority.
Changes to This Privacy Policy
We may update this Privacy Policy from time to time. When we make changes, we will update the "Last Updated" date, notify you via email or a prominent notice on the rwaj app, and obtain your consent if required by applicable law. Your continued use of the Platform after changes constitutes your acceptance of the updated terms.
How to Request Data Deletion
- Through the rwaj App: Log in and navigate to Settings > Privacy > Delete Account
- By Email: Send a request to privacy@rwaj.co with the subject "Data Deletion Request"
- By Contact Form: Submit a request through our Contact Us page
- By Mail: Send a written request to the address in Section 17 below
Contact Us
If you have any questions, concerns, or requests regarding this Privacy Policy for the rwaj app, please reach out: